In 2020 Selling Homes changed forever, with virtual tours and showings by appointment only.  Today technology is not a luxury in selling homes, it is a necessity, and the good news is that it’s given us more ways to sell property than ever before.
Today, one size does NOT fit all!  That’s why Rock Real Estate gives you MORE WAYS TO SELL!

Our goal here at Rock Real Estate is listening carefully to our clients and coming up with the best possible solution.  Thanks to his extensive knowledge base as a Real Estate Attorney, Real Estate Investor and Broker Associate with eXp Realty, Stu Simone can and does go the extra mile to give you the client your maximum range of options and the comprehensive advice to help you make THE BEST choice to achieve your goals.  That’s why we offer MORE WAYS TO SELL than anybody else, because selling the Traditional Method – Putting up a For Sale Sign and Lockbox on the door, listing on the MLS, having Buyers inspect your home at all hours – is often not the best way to go in 2021.  It’s not fast or easy – even if you accept an offer quickly, there are still mountains of paperwork and the entire appraisal inspection and loan approval process, and there is no possible way to know if you actually sold for top dollar.  (There may have been a buyer who was just about to make a much better offer than the one you accepted… but just a little too late.)   

Think about the condition of your property, how quickly you’d like to move, how much hassle you’re willing to tolerate, and whether you are happy with a lower all-cash payment or want to get top dollar guaranteed.  The “Renovate & List Program” – where we remodel your home to make it perfectly updated for your local market at no upfront cost to you – is very likely to result in a top dollar sale.  But the only way any home seller is guaranteed to be paid top dollar is with our ONLINE OFFERS platform where we have 100% transparent bidding online with a process that drives the price of your home up until the highest bidder wins the purchase.  The Online Offers platform only takes 10-14 days from the listing date to decide on the buyer but unless you have an all-cash offer, the escrow process still needs to unfold.  If you want to move FAST, Rock Real Estate is proud to offer EXP Realty’s EXPRESS OFFERS System, where we submit your property to our exclusive marketplace of iBuyers (large and well-funded Real Estate Investment Companies), who will give you a bonafide All-Cash Offer in 2-5 days.  They will close on your timeline – meaning you can wait to find your next home if you wish – but if you want to move quickly escrow can close in as little as a week.  If you want to move VERY FAST, we can arrange an all-cash deal with a local investor or even Rock Real Estate; besides being VERY FAST it’s also VERY EASY, as the paperwork is minimal.  Besides time and money, you also need to consider the condition of your property.  If it’s in bad shape – for example a Probate situation where the home was basically vacant for a number of years, which would rate a “1” on the 1-10 scale – then not all options would be wise choices.  Read on to find out more about our top programs.

Finally, we have a brand new program, CASH NOW, MOVE LATER, that solves the problem that is keeping many folks who should be selling in this great sellers’ market on the sidelines.  Imagine getting CASH in a matter of days based on the current appraised price of your home, not some lowball amount that the typical investor uses, and then having up to one year to find your next home!  No more worries about having to live in a short-term rental or hotel room after you’ve sold your home.  And think about this, now that you have Cash in your bank account, you’ll be able to submit a winning offer on your dream home because you’re now a cash buyer!  But wait, there’s more.  When you’re ready to move out, we list your home and sell it for top dollar, and if the home sells for more than the appraised value, we give you MORE CASH.  Pretty cool, huh?  If you’re still confused, watch this short video.

Now take a look at the chart to see which programs will accomplish your goals and fit your property.  The Cash Now, Move Later program is for the family who wants to move, safely.  Let’s see how the other programs solve various seller goals.

 ONLINE OFFERS

Let’s talk about a whole new way of listing and selling a home.  Partly as a result of the COVID-19 Pandemic, Stu Simone, Rock Real Estate, eXp Realty and HomeBoss have worked together to create a selling plan like no other!  It’s the 14-Day Online Offers System, which gives you FIVE ADVANTAGES over all other methods of home-selling:

(1)   Worried about getting the highest possible price?  We have the Solution!  We sell your home on an Online Offer platform, which you can think of as the Real Estate version of ebay.  The COMPETITIVE bidding and HARD DEADLINE give Buyers extra motivation to bid higher than they would in the traditional scenario.  Then, you simply choose the highest bid!  No more guessing on whether to accept an offer or not!

(2)  Worried about paying too much commission?  You’re not the only one!  In this groundbreaking method, you the Seller do not pay the Buyer’s commission as you would in a traditional sale.  (In Southern California, the seller usually pays 3% to the Seller’s agent and 2.5% to the Buyer’s agent… which makes no sense, right?)  That’s right, with Online Offers we do things the right way.  And if that’s not good enough, you may qualify for the Online Offers ZERO Commission program!

(3)   Worried about Covid?  No more strangers randomly visiting your home, disturbing your peace and privacy and possibly spreading the virus!  Only one or two days of Open Houses* on a weekend of YOUR Choice, perhaps a few hours on another day for return visits, and that’s it!  NO LOCKBOX!
*Only Pre-Qualified Buyers are allowed in by appointment only, so no looky-loos or nosey neighbors!

(4)  Pressed for Time?  Under this breakthrough system, we can sell your home in only 14 days!!  Not 14 weeks!  And you know you’ll be selling for top dollar.

(5)   No downside.  Unlike the traditional system, you are not obligated to accept any Online Offer!  We can just have another auction, or try a different strategy.  (But this rarely happens after competitive bidding.)

So there you go, for most Home Sellers, this new* method of selling homes is simply better than the old ways!  
*Other than the fact that the bidding is done online in a transparent process, this is the same selling process that banks, courts and the government use to sell their properties.  These institutions demand top-dollar and have the financial resources and power to sell property any way they choose.  They choose the auction format because this is the ONLY way to absolutely GUARANTEE that you’re selling your home for TOP DOLLAR.  

Selling a Property with our exclusive 14-day ONLINE OFFERS System is a “no-brainer” for:

• HOMEOWNERS – who want to sell for the highest possible price guaranteed and are open to using new techniques to get there.
• REAL ESTATE INVESTORS – When a Flipper/Rehabber is done with their renovation project, they want to sell FAST and for TOP DOLLAR… and that beautiful  handiwork will really drive up prices in an auction setting!
• PRE-FORECLOSURES with equity – Homeowners can sell FAST to avoid that foreclosure, but still get top dollar guaranteed for their property… that’s a double win!
• PROBATE PROPERTIES – Trustees and Executors will LOVE this method because they can rest assured that they sold for the highest possible amount, and they won’t be hearing any complaints from the heirs!
• BANKRUPCTY PROPERTY – Debtors, Trustees, Judges and Creditors will all love this if they want to dispose of the property as fast as possible.
• DIVORCE PROPERTY – Divorcing Owners will like this because the entire process is transparent.  Every offer is there for all parties to see, and it is much easier for both sides to agree on the winning offer.  And both sides will appreciate that they KNOW they are selling for the highest possible price.
• iCOVID-19 TIMES – Everyone can breathe easier knowing they don’t need to place a Lockbox on their home and have dozens of strangers parading through their property at all hours.

EXPRESS OFFERS

But what if your property is in all honesty closer to the “before” photo than the “after” photo?  If you sell the traditional way, your property will likely sit on the market a long time before you find a family willing to make an offer, and that offer will be low.  And the property may not have what it takes for our 14-day Online Offers System.  No worries!

Rock Real Estate is a Certified Agent for EXPRESS OFFERS, an exclusive marketplace of over 170 iBuyers that only Certified eXp Realty Agents and Brokers have access to.  OK, what’s an iBuyer?  iBuyers are large well-funded Real Estate Investing companies that purchase homes IN CASH to flip or to rent out.  An iBuyer must buy at least 50 homes in cash each year to even qualify for our marketplace, so we are talking bigtime players like Wedgewood, OpenDoor, Zillow and OfferPad.   These players are some of the largest customers of Home Depot and Lowe’s so they get volume discounts on materials, plus they are extremely efficient and renovating houses.   if you are Selling a House – even it’s already listed and you already have an agent – we can get you a CASH OFFER from one or more iBuyers in 2-5 days and close your sale completely “AS IS” in a matter of DAYS!  That’s what we mean by “Express Offers.”   Better start packing NOW!

Selling Property with EXPRESS OFFERS is perfect when:

• URGENCY TO MOVE – For anyone who is under time pressures, such as you have an offer on another property that is contingent on selling this one, or you have already moved out and wish to avoid holding costs on a vacant house, sell in a matter of days.  If your property qualifies, we will get you Offers in as little as TWO DAYS flat and you can be closing and moving in a week!
• PROPERTY IS A “FIXER” – With Express Offers homeowners can sell their home AS IS with no need for upgrades or marketing of any kind. Beauty is in the eye of the beholder, and a rotted deck, 1962 kitchen with Avocado Refrigerator and electric stove and rusty bathtub are things of beauty to an iBuyer, who needs a supply of things to fix to keep their crews working.
• PRE-FORECLOSURE with equity – Homeowners can sell almost IMMEDIATELY to avoid that foreclosure on your record.
• PROBATE PROPERTY – Trustees and Executors will LOVE this if they want to dispose of the property quickly and get everybody paid.
• BANKRUPCTY PROPERTY – Debtors, Trustees, Judges and Creditors will all LOVE this if they want to dispose of the property as fast as possible.
• COVID-19 TIMES – If you don’t want strangers in your home, this is for you! In order to submit for iBuyer Offers, only ONE PERSON comes to your house, and that’s me!

RENOVATE & LIST

For a “Fixer” property you can go in two different directions.  If time and ease are the primary considerations, then an Express Offers sale (or selling to an Investor) is the way to go.  But what if you aren’t in a hurry and you still want to get the maximum sales price?  Then our Renovate and List program is the solution, because we have contractors fix, rehab and renovate your property so that the finished product is perfect to garner top dollar in your local market at that point in time.  And here’s the kicker – you don’t pay a penny out of pocket!  How cool to have a team of interior designers, landscapers and contractors come in and spruce up your property… and they don’t get paid until the sale closes.

Selling Property by Renovating and Listing is perfect for:

• PROPERTY IS A “FIXER” – Homeowners who own a “fixer” and want to sell for the highest possible price.  Combine this with Online Offers to sell your property for the absolute highest possible price!
• PROBATE PROPERTY– Trustees and Executors will like this if they want to sell for the highest possible price without any money out of pocket.
• BANKRUPCTY PROPERTY – Debtors, Trustees, Judges and Creditors will all like this if the maximum return on investment is the goal. 

CASH NOW, MOVE LATER

The Problem:
When the Covid Pandemic struck, people were afraid to sell due to health concerns.  This led to a drastic reduction in the number of homes for sale. Now that health concerns are receding, inventory remains low because people are afraid to sell for a different reason… winding up temporarily homeless.

The Homeowner’s Dream:  
“What if I could sell my home now to take advantage of the current price boom and low interest rates, but get paid immediately IN CASH so I could make a Cash Offer to get my next home?  Oh yeah, and be able to stay in my current home until I close on my new one?”

The Answer: 

CASH NOW, MOVE LATER, a timely concept that solves the problem that many homeowners are facing.  

Here is how the program works, step by step:

1.  Seller meets with Rock Real Estate agent

2.  Agent submits offer to our partner Zoodealio

3.  Agent creates Comparison website for Seller

4.  Agent & Seller receive Cash Offer & Net Sheet in 3-6 days

5.  Agent & Seller discuss terms (incl FMR);  if Seller Accepts, then-

6.  A local licensed Real Estate Appraiser inspects property; cash amount is set

7.  90% of the Home’s Equity (the Appraised Price minus all secured loans) is deposited into Seller’s Bank Account

8.  Seller shops for new home while staying home at FMR

9.  Seller has two options regarding purchase of their new home:
     a.   Use the Cash Equity to bolster their Offer
     b.   Get “Trade-In Loan” from Zoodealio (for 2% fee) so they can make 100% Cash Offer

10.  Thanks to Cash Now, Move Later, Seller makes strong Cash Offer on Dream Home, and the Offer is Accepted!

11.  Seller moves out of their current Home and into Dream Home

12.  Agent sells Home for Top Dollar (perhaps using Online Offers)
       *If home sells for more than Appraised Price, Seller gets the remaining 10% plus profits deposited in the Bank Account

SELLING INVESTMENT PROPERTY

What if you’re one of the many Residential LANDLORDS who’ve been hurt by the COVID economy and crushing pro-tenant laws?  Stu Simone is an SFR landlord in three states, an experienced Eviction Attorney and founder of the SoCal SFR & ADU Landlords Group on Facebook.  And if you’re a California Landlord that’s tired of trying to squeeeeeze a profit here in California, we have the CLEVLAND ROCKS.NET website and program, where you can sell one house in California, use the 1031-Exchange program to defer capital gains, and then purchase TEN $80K houses in Cleveland bringing you $9,000 per month in rent!  Or perhaps five homes in Florida, where the appreciation is awesome thanks to the work-from-home migration.  Multiply your ROI by going national!  With our teams of real estate professionals on the ground, they can handle the transactions and property management for you while you stay here at home.  Instead of driving to the property, you’ll be driving to the bank to deposit those rent checks.

Where there’s a will there’s a way — whatever selling solution works best for you, we can do it here!  Now you know why ROCK REAL ESTATE is truly your ONE-STOP RESIDENTIAL REAL ESTATE SHOP.